What is the social process tracing method?
Katz and Lazarsfeld’s (1955) two-step flow of information has long played a crucial role in theory building and theory-testing. However, most lab experiments have had to focus on either information search and acquisition (with little attention to social interaction), or interpersonal communication and spread (with less attention to information search). We introduce a design that draws on both social and psychological traditions, leveraging each one’s strengths and overcoming each’s limitations. The social process tracing experiment (SPTE) is an experiment with two phases: First, subjects participate individually in a task within the contours of Lau and Redlawsk’s (1997; 2006) canonical DPTE design – they interact with a dynamic information board with the goal of collecting information and coming to a decision. Second, participants are placed into small deliberative groups and provided with a discussion task that encourages the dissemination of the information from the first stage (e.g., debating fictional candidates). By tracing subjects’ exposure to information and asking questions after each stage, researchers can isolate both content-related and process-related dimensions of the two-step flow of information.
Makse, Todd, Drew Seib, and Anand Sokhey. Shifting the Conversation about Early Voting. (Accepted at Cambridge University Press, Elements in Experimental Political Science Series).
Link to Cambridge HereGreat news! You don't have to go far. We have a pre-built one for you to use inside our environment. Once you are logged in and have created your first "campaign," find the card that says "Organize your Project." Make sure that SPTE is active (checked) and in the correct order. That's all you have to do.
Yes! Once you are logged in and have created your first "campaign," find the card that says "Data." Click the button that says "Codebook," and one will download as PDF.